Data Sharing with Social Media Platforms

      To enable Instagram Shopping features, optimize our advertising campaigns, and synchronize our product catalog (via **Meta for WooCommerce**), our website integrates with technologies provided by **Meta Platforms, Inc.** (formerly Facebook). This involves the following data processing activities: We use the **Meta Pixel** (a snippet of JavaScript code) on our website. This tool allows Meta to track your actions on our site after you interact with our ads on Facebook or Instagram. The data collected may include Event Data (pages viewed, products added to cart, purchases made) and Technical Data (IP address, browser type, device information). In addition to the browser-based Meta Pixel, we utilize **Meta Conversions API** (connected via our WooCommerce integration) to send event data directly from our server to Meta. This ensures reliable tracking even when browser cookies are blocked. Through the **Meta for WooCommerce** plugin, we automatically sync our store’s product data (names, descriptions, images, prices, availability, and URLs) to the **Meta Commerce Manager Catalog**. This data is shared with Meta to display our products on **Instagram Shopping**, **Facebook Shops**, and in ads. We share this data with Meta solely for the purposes described above. For more details on how Meta processes your data, please refer to the ++[Meta Privacy Policy](https://www.facebook.com/privacy/policy/)++.